Apple revisited

  • 15 April 2012 |
  • Written by  Skot Kortje, Stock Trends Analyst
  • font size
  • Print

Apple's stock retreated today. It's Relative Strength indicator told us to be ready.

Let’s be clear: there is nothing prescient in talking down Apples Inc’s shares – an assertion that confidently stands even after the stock’s tumble today. Yet, the market is always full of prognosticators who peddle the ‘overbought’ terminology and eagerly anticipate a bubble bursting. For sure, AAPL has an extraordinary record as a momentum stock – especially for such a large cap creature. It has delivered powerful price trends and impressive returns for shareholders repeatedly. Naturally, the market has been anticipating an end to the stock’s current ascent. And the chorus of the skittish has been loud for some time.

Many of these naysayers are analysts and investors who get especially cautious at the first sign of a good time. They are the type of people who leave a party early and make their way home to comfortable and predictable lives. They rest their heads on soft pillows while more vital party animals carry on with laughter and adventure into the wee hours of the morning. Sometimes this prudence is just plain pragmatic – the kind of risk management that leads to long and secure lives. But other times, this rational risk aversion leads to significant opportunity costs.
 
Take two months ago when AAPL tapped the $500 level. Then the nervous Nellies said the stock would run out of gas, that a retreat was imminent and highly probable. But here the Stock Trends Relative Strength indicator told us something different. As shared in the editorial of that moment (Apple has speed and stamina, February 17), we knew that the Relative Strength of AAPL was not in the zone where we should be overly concerned about a pullback or diminishing price momentum. The Stock Trends RSI sported by AAPL at the time (122) was well below the level of statistical concern. And so it was hardly surprising that Apple’s share price left the $500 marker in the dust as it launched ever more stridently to the $600 level.
 
But invariably, the naysayers will eventually be right. There must be a retreat. Stock Trends followers who kept on eye on AAPL’s Relative Strength Indicator would have started to make a warning call a month later after the March 16 Stock Trends reports. Then Apple’s RSI reached 133 as the share price hit the $600 mark. As pointed out in the February article about Apple’s RSI, the RSI tipping 136 would signal increased probability of a pullback. That RSI mark was scaled on April 6, so smart Apple investors would have set up a derivative options trade setup to plan for this increased risk. The stock’s 4.2% drop to $579 today will have played well for that astute trading.
 
 
 
back to top

Subscriber Testimonials

  • I have had the good fortune to be reasonably successful and enjoy the investment process. Your process would be recommended for both experts and those who are new to investing.

    Frank I., Subscriber
  • Stock Trends information is part of the base information I review before making a trade.

    Subscriber
  • Your report is an impressive, excellent tool and I have recommmended it to friends.

    Colin E., Subscriber

  • I've followed a number of Stock Trends picks, and the methodology is solid.

    Doug B., Subscriber

  • I very much like the systematic approach to analyzing stock data, it fits my approach.

    Subscriber
  • Thank you for your excellent work and kind approach to your customers.

    Odette C., Subscriber

  • I use Stock Trends to help direct my stock picks. Also, following the advice of Stock Trends I have religiously used stop-loss orders and have avoided hanging on to losing stocks for emotional reasons.

    John B., Subscriber
  • You have created and maintained an amazing, highly educational program and I am grateful for your part in getting our retirement funds to the good place they are.

    Karin M., Subscriber
  • Stock Trends analysis quantifies nicely the movement of individual stocks. I’ve found that if the technicals are out of synch with fundamental analysis, it is a wake-up call to make a decision. The Stock Trends Bull/Bear Ratio is useful in identifying major market bottoms and tops. It has always presented a good buying or selling opportunity.

    Charles G., Subscriber
  • I want to thank you for posting such an excellent guide to technical analysis on the web. You have provided a great service to all of us novice investors.

    Michael C., Stock Trends user
  • I am just writing to tell you of my appreciation of your service! It makes so much sense to me. You seem to be an oasis of stability and sensibility in a stockmarket jungle.

    Adrian S., Subscriber

  • I am fascinated with your service and methodology - it is very impressive. [...] Over the years I have concluded that there are many ways to approach stock investing, but once one has chosen a path, one is better off sticking to it.

    Bob E., Subscriber

  • An admitted cynic, it's obviously very high praise when he says he likes StockTrends because of its "simplicity, utility, openness, [and] honesty," and in addition to having "no hidden agenda" is "understandably documented [and] historically verifiable." And, he adds, "It lets me see a lot of things without doing a lot of work." Globe and Mail

    Paul W., Subscriber

  • There is a lot to be gained from comparing trends of how individual stocks are doing within a sector, as well as how the sector is performing relative to the broad market.

    Dudley R., Subscriber

  • I am something of a momentum investor. I find Stock Trends useful as I can look at my portfolio as a “watch list” and quickly see where trends are declining in strength or reversing, so it is particularly useful as a tool in portfolio management regarding sales.

    William C., Subscriber
  • Stock Trends Weekly Reporter is an easy way to pick up equities that represent an upward trend.

    Subscriber
  • I find your website and research very helpful in my stock trading. I have subscribed to several related services in the past and none present their work with “just the facts” as you. Please keep up the great work so that I can continue to learn! 

    Bryan E., Subscriber
  • Hence, anyone who had followed the "Stock Trends" line should have sold their Bre-X shares and, with the windfall, paid for a lifetime subscription to The Globe and Mail and more. Talk about return on investment!

    Muni P., Subscriber

  • I've followed your recommendations since reading your columns in the Globe & Mail, and finding they published Stock Trends arrows in their financial listings. I do find them a guide to the general market and what I should be avoiding for declining chart trends.
    Has probably saved me the subscription by not rushing into hot stocks!

    Anthony D., Subscriber
  • Just thought I'd call to thank you, Skot. Stock Trends Weekly Reporter helped pay for my daughter's education!

    Peter H., Subscriber

Subscription Plans

Subscription Plans

STWR - Monthly

$19.95

Monthly subscription plan to Stock Trends Weekly Reporter - pay your monthly subscription fees by having them automatically charged (PayPal only). Free 7-day trial period. Subscribers may cancel before the end of any subscription month.

STWR - 1 Year Prepaid Subscription

$199.00

1 Year Prepaid subscription to Stock Trends Weekly Reporter. Save 16% off monthly rate!

STWR - 2 Year Prepaid Subscription

$299.00

2 Year Prepaid subscription to Stock Trends Weekly Reporter. Save 37% off monthly rate!

STWR - 3 Year Prepaid Subscription

$399.00

3 Year Prepaid subscription to Stock Trends Weekly Reporter. Save 44% off monthly rate!

Stock Trends Editorial

  • When Headlines Darken but the Probability Structure Holds
    When Headlines Darken but the Probability Structure Holds The recent Stock Trends editorials argued that hard assets had become structural leaders and that capital was rotating across themes rather than collapsing into a simple risk-on or risk-off binary. This week’s data adds a new layer. The market’s probability structure has improved even as the macro headlines have become more hostile. That is a distinct signal, and it is coming directly from the Stock Trends Inference Model.
    14 March 2026 Read more...
  • War, Inflation, and Rotation: What Stock Trends Reveals After the Middle East Shock
    War, Inflation, and Rotation: What Stock Trends Reveals After the Middle East Shock This week's market headlines have been dominated by war, oil, and inflation fears. However, the Stock Trends context indicates that this is not a broad liquidation. It is a disciplined rotation into sectors tied to scarcity, resilience, and security. Markets do not move from a blank slate. They rotate, they re-price, and they reveal where capital was already preparing to move before the headlines become obvious. This past week’s escalation in the Middle East has undeniably shaken investor confidence, but the latest Stock Trends dataset suggests that the deeper message is not indiscriminate panic. It is a reordering of leadership.
    07 March 2026 Read more...
  • Not Risk-On. Not Risk-Off. Rotation.
    Not Risk-On. Not Risk-Off. Rotation. Not Risk-On. Not Risk-Off. Rotation. In our recent editorial, The Hard Asset Regime Is Not a Trade — It’s a Structure, we examined the persistent leadership emerging in gold and materials and argued that real assets were no longer functioning as short-term hedges, but as structural participants in the market. The current Stock Trends dataset extends that thesis — but in a different direction. The 13-week ST-IM probability model is no longer pointing to a narrow leadership cluster. It is identifying a market redistributing capital across multiple durable themes simultaneously. This is not a simple “risk-on” environment. It is not a defensive “risk-off” retreat. It is rotation.
    02 March 2026 Read more...
  • The Hard-Asset Regime Is Not a Trade — It’s a Structure
    The Hard-Asset Regime Is Not a Trade — It’s a Structure Markets rarely move randomly. They rotate. They reallocate. They transition from one leadership regime to another. And when that transition is real, it shows up not in headlines — but in breadth. This week’s Stock Trends universe reveals something decisive. When we measure common stocks only (removing ETFs that duplicate underlying holdings), two sectors stand apart: Materials and Energy.
    21 February 2026 Read more...
View all Stock Trends Editorials
 
 

Subscription Plans

STWR - Monthly

$19.95/Month

Monthly subscription plan to Stock Trends Weekly Reporter - pay your monthly subscription fees by having them automatically charged (PayPal only). Free 7-day trial period. Subscribers may cancel before the end of any subscription month.

STWR - 1 Year Prepaid Subscription

$199/Year

1 Year Prepaid subscription to Stock Trends Weekly Reporter. Save 16% off monthly rate!

STWR - 2 Year Prepaid Subscription

$299/2 Years

2 Year Prepaid subscription to Stock Trends Weekly Reporter. Save 37% off monthly rate!

STWR - 3 Year Prepaid Subscription

$399/3 Years

3 Year Prepaid subscription to Stock Trends Weekly Reporter. Save 44% off monthly rate!